The Sanjo ya Busiya Festival, popularly known as 7-7 Fest, is an annual cultural celebration hosted by His Royal Majesty Ntemi Makwaia III in the Busiya Chiefdom of Shinyanga, Tanzania.
This year’s festival, held from 29 June to 7 July 2026, brought together traditional leaders, government representatives, cultural practitioners, youth, women and international delegates in a remarkable celebration of African heritage, unity and Indigenous Knowledge Systems.The festival has grown into one of East Africa’s most significant cultural gatherings, providing a platform for preserving African traditions, strengthening cultural diplomacy and promoting community development.
Traditional leaders from across Tanzania were joined by fellow custodians of culture from Kenya, South Africa and other parts of the African continent, demonstrating the growing importance of collaboration among African kingdoms and indigenous communities.
Among the distinguished international guests was Princess Dr. Nikiwe Bam, Founder and Global President of Afrikan Indigenous Leaders (AIL), whose attendance reflected the organisation’s continued commitment to strengthening collaboration among traditional leaders across Africa. Her participation reaffirmed the importance of cultural diplomacy, the preservation of Indigenous Knowledge Systems and building partnerships that promote peace, unity and sustainable development throughout the continent.
Sharing her reflections on the festival, Princess Dr. Nikiwe Bam said, “The Sanjo ya Busiya Festival was a truly enriching experience. I was deeply inspired by the vibrant cultural performances and, in particular, the active participation of young people who proudly showcased their heritage. Seeing communities lead the celebrations and preserve their traditions so passionately is a powerful reminder that culture thrives when it is owned and driven by the people themselves. This strongly aligns with the recommendations of the C20 Working Group on Cultural Diversity Recognition and Embracement, which call for greater recognition of Indigenous communities and support for community-led cultural initiatives and dialogue. What touched me most was discovering how many of the dances, songs and cultural expressions mirror those we have in South Africa and across the African continent. Joining the dancers was more than a joyful moment, it was a reminder that, despite our different languages and borders, our cultures are deeply connected and continue to unite us as one African family.”
Throughout the celebrations, guests experienced the richness of Sukuma culture through traditional ceremonies, music, dance, storytelling and exhibitions that showcased the wisdom, values and knowledge passed down through generations. Beyond the cultural festivities, the festival created meaningful opportunities for dialogue on the role of traditional leadership in promoting peace, preserving cultural identity and advancing sustainable development.
Reflecting on the significance of the festival, Inkosi Mgendela Gama of Songea, Tanzania, said, “When we gather as traditional leaders, we are not only celebrating our cultures but reaffirming our responsibility to protect our heritage, guide our communities and preserve the values that define us as Africans. Festivals such as Sanjo ya Busiya strengthen our unity and remind us that we share one history and one future.”
Chief Dr. Augustus Kyalo Muli of Kenya added, “Our diversity is one of Africa’s greatest strengths. By working together as custodians of our traditions, we create stronger communities, inspire our youth and build lasting peace across the continent.”
As the festival concluded, delegates departed with renewed friendships, stronger partnerships and a shared commitment to advancing African unity through culture and traditional leadership. Afrikan Indigenous Leaders (AIL) extends its sincere appreciation to His Royal Majesty Ntemi Makwaia III, the Royal House of Busiya and the organising committee for hosting a memorable and successful Sanjo ya Busiya Festival. We look forward to an even greater celebration at the next 7-7 Fest, scheduled for 4–7 July 2027, and hope to welcome many more African Royal Houses and traditional leaders from across the continent to celebrate our shared heritage, strengthen cultural diplomacy and reaffirm the unity that binds us as one African family.
Issued by:Afrikan Indigenous Leaders (AIL)Johannesburg, South Africa
